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2006 Cooperative Advertising Program

Ebrains - Internet Lead Generation - April - September 2006

Targeted E-blasts to combined data base from OACVB marketing partners and Ohio, West Virginia, Pennsylvania, Michigan and Kentucky data base provided by Ebrains. These E-blasts will feature packages or events provided by OACVB marketing partners that will be featured on the OACVB web site. These E-blasts will be sent on a quarterly basis and be seasonally oriented.

On Line Advertising - Spring 2006

Leaderboard ads on the home page of the travel section of major newspapers in our target markets ( Pittsburgh, Charleston, Cleveland, Cincinnati, Columbus, Toledo, Detroit, Dayton, Lexington and Indianapolis ). Ads would click through to the OACVB web page featuring profiles and packages from OACVB marketing partners.

Valassis Newspaper Insert Program - April 2006

Participation in a four color insert in 102 newspapers throughout Kentucky, Maryland, North Carolina, New York, Ohio, Pennsylvania, South Carolina, Virginia, West Virginia and Washington DC.

1/4 page ad in 10 newspapers
Brochure ad in 92 newspapers
Total Circulation of 3.4 million

AAA Bonus distribution - Mailing to AAA offices in all markets the insert runs.

Free 6 month exposure on travel website http://www.vacationplanning.net which includes 500 words of copy and a photo selected from top tier partners.

Ohio News Network - May through August 2006

30 second spots that would run 10 times per day for the months of May, June, July and August 2006. Spots would reach 1.5 million homes in Ohio. Three spots will be developed and rotated throughout the campaign.

ONN will produce the spots and Level II partners will receive a photo in the commercial. Spots will drive viewers to the OACVB web site for packages and upcoming events.

Good Housekeeping - May 2006

Half page display ad in May Family Travel Edition. Midwest region with a circulation of 850,000 readers.

Listing on national business reply card.

Listing on in-book promotional listing that includes web site and copy.

Online reply listing on http://www.ghtravel.com linked to your OACVB web site with a mini-kiosk featuring 2,000 promotional words, logo and photo.

Midwest Living - March 2006

1/2 page in March/April issue of Midwest Living

Featured Destination Advertisement on homepage of http://www.midwestlivingtravel.com/ for two months. Advertisement includes 200-500 words of copy, 4 photos, and one link.

BONUS: Midwest Living e-newsletter advertisement blast to 48,000 opt-in subscribers during timeframe of your choice to drive additional traffic to the OACVB website- http://www.discoverohio.info

"Reader Service Listing" for all OACVB partners in Midwest Living's March/April issue

BONUS individual listing and links online at http://www.midwestlivingtravel.com/ or SIX months for all OACVB partners to receive leads and additional web hits.

Group Tour Magazine

1/2 page in May, August, November 2006 issues and February 2007. Ads will feature Level 1 group related packages.